User Feedback, Iteration, and the Death of a Usually Inanimate Object

We killed the Tags feature today. Goodbye, Tags. 

For an early stage startup with a new product offering, user feedback is of utmost importance.

Of course, a great idea is needed in order to have a goal for execution (among other things), but getting early versions of your product in user’s hands is at the top of the priority list.

Plenty of great ideas have faded into the oblivion, to be remembered by their absence. Why? Because those ideas were not validated and molded according to actual user feedback.

At Feathr, we’ve understood this critical point and have made it our priority to not only gather valuable user feedback, but to implement it accordingly.

An example of this is the tags feature. Initially, we built tags as a feature that allowed users to categorize contacts that they received through Feathr.

What we found is that tags are not the most appropriate way to do this. While tags may be suitable for other forms of information, like notes, people naturally categorize their contacts in a different way.

For contacts, using groups is a more effective organizational tool than tags. So, tags walked the plank, and groups was put on the development roadmap.

We’ve got a super-slick implementation of the grouping feature that’s simple and intuitive to use. We think that our users are going to love it.